Your partner in turning ideas into success stories
We’re a team of business guides who believe starting and growing a company shouldn’t be complicated. With clear steps and hands-on support, we help entrepreneurs turn big ideas into real success stories.
Your partner in turning ideas into success stories
We’re a team of business guides who believe starting and growing a company shouldn’t be complicated. With clear steps and hands-on support, we help entrepreneurs turn big ideas into real success stories.
ETAG Background
ETAG Background
ETAG Background
We don’t just build businesses. We build confidence and long-lasting success.
We don’t just build businesses. We build confidence and long-lasting success.
Every enterprise has a story—and ours began with a simple frustration: transforming a business in the GCC felt impossibly labyrinthine. Layers of regulatory compliance, fragmented financial systems, jargon-laden strategies, and cross-border hurdles… it was enough to stall even the most ambitious leaders, turning bold visions into bureaucratic quagmires.
So, in 2023, we decided to change that. What started as one architect with 15+ years of regional grit—a laptop, endless strategy sessions, and a mission to make transformation accessible—has evolved into ETAG: Elevate Transformation Architects Guild. A discreet collective empowering family offices, multinationals, and visionary entrepreneurs across the GCC and beyond, from Riyadh boardrooms to Dubai ventures.
We believe elevation should fuel ambition, not fuel frustration. Our guild demystifies the daunting: decoding CMA compliance, architecting ERP migrations, optimizing multi-million capex cycles, and forging governance that scales without strain. We’ve unlocked hundreds of millions in value—from Big-4 led IPO preps across hundreds of locations to Vision 2030 policy overhauls for sovereign funds, and digital modernizations for family conglomerates spanning F&B and tech disruptors.
Today, ETAG isn’t just advisors—we’re the guild that turns complexity into clarity. Founder-led for precision, onboarding elite SMEs for depth. Whether pioneering net-zero roadmaps for energy leaders or building synergies across startups with real-time revenue capture, every engagement reinforces our ethos: precision with purpose, discretion with impact. Ready to elevate your story? Let’s architect the ascent, one strategic step at a time.
Timeline
Timeline
Timeline
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
2014
The beginning
Stepped into the driver’s seat of multi-country growth. Designed and executed financial strategies that took operations from Riyadh headquarters deep into the UAE, Oman, Qatar, and Egypt, turning blueprints into reality.
2019
Big-4 Foundation
Began inside one of the global Big-4 firms, immersed in audit, finance, and compliance across the GCC. Early years were spent learning how the region’s most ambitious enterprises actually worked from the inside.
2021
Vision 2030 Policy Architect
Invited to Riyadh to craft finance policy manuals for a flagship sovereign initiative. Worked shoulder-to-shoulder with global experts to embed world-class governance into the heart of Vision 2030.
2022
Energy Sector Elevation
Took command of a full finance transformation and IPO carve-out inside a strategic national energy vertical. Rebuilt systems, policies, and controls from the ground up, readying an entire division for public markets.
2023
Family Office Digital Elevation
As Group CFO, modernised an entire family-owned ecosystem spanning F&B, entertainment, and technology ventures. Integrated real-time revenue, HRSD compliance, and investor-grade reporting across a sprawling portfolio.
2025
The Circle Closes – A New Opening
After fifteen years inside the region’s largest transformations, from Vision 2030 policy design to family-office digital rebirths, the GCC was entering its most ambitious decade, yet the tools and mindsets guiding it remained rooted in the past. The old models no longer matched the speed, scale, and sustainability the market now demanded. That realisation became ETAG.
Today
Birth of ETAG
Founded Elevate Transformation Architects Guild: a discreet, founder-led collective built to turn GCC complexity into sustainable ascent. What began as one architect’s frustration is now a guild ready to elevate the region’s boldest enterprises.
Mission & Vision
Mission & Vision
What drives us today, and what inspires us for tomorrow
Misson
Vision
Our Mission
Make starting and growing a business simple, clear, and stress-free
Cut through jargon and confusion with easy-to-follow steps
Blend strategy with hands-on support to help entrepreneurs move forward
Give clients clarity, confidence, and momentum to turn ideas into thriving businesses
Misson
Vision
Our Mission
Make starting and growing a business simple, clear, and stress-free
Cut through jargon and confusion with easy-to-follow steps
Blend strategy with hands-on support to help entrepreneurs move forward
Give clients clarity, confidence, and momentum to turn ideas into thriving businesses
Mission & Vision
What drives us today, and what inspires us for tomorrow
Misson
Vision
Our Mission
Make starting and growing a business simple, clear, and stress-free
Cut through jargon and confusion with easy-to-follow steps
Blend strategy with hands-on support to help entrepreneurs move forward
Give clients clarity, confidence, and momentum to turn ideas into thriving businesses
"When I started this company, I knew one thing for sure — business shouldn’t feel scary. Too many great ideas never get off the ground because the process feels overwhelming. My goal has always been to make things clear, simple, and even enjoyable for entrepreneurs. That’s what drives me every single day."
Muhammad Azharuddin
Founder & CEO
"When I started this company, I knew one thing for sure — business shouldn’t feel scary. Too many great ideas never get off the ground because the process feels overwhelming. My goal has always been to make things clear, simple, and even enjoyable for entrepreneurs. That’s what drives me every single day."
Muhammad Azharuddin
Founder & CEO
Our Values
Our Values
Scaling businesses with values that actually mean something
From the way we support clients to how we build strategies, our values guide us at every step. Together, they form SCALE — because scaling your business is exactly what we’re here to do.
S
Support
We’ve got your back. From day one to long after your launch, we’re here with guidance, encouragement, and solutions so you never feel like you’re doing it alone.
S
Support
We’ve got your back. From day one to long after your launch, we’re here with guidance, encouragement, and solutions so you never feel like you’re doing it alone.
C
Clarity
No jargon, no overcomplication. We explain things in plain language and create simple steps that make sense, so you always know what’s happening and why.
C
Clarity
No jargon, no overcomplication. We explain things in plain language and create simple steps that make sense, so you always know what’s happening and why.
A
Adaptability
Business is never one-size-fits-all. We flex and adjust strategies to fit your unique challenges, your market, and your goals — keeping you ahead of the curve.
A
Adaptability
Business is never one-size-fits-all. We flex and adjust strategies to fit your unique challenges, your market, and your goals — keeping you ahead of the curve.
L
Leadership
We don’t just guide — we lead by example. With decades of experience, we give you the confidence to make bold moves and the direction to do it wisely.
L
Leadership
We don’t just guide — we lead by example. With decades of experience, we give you the confidence to make bold moves and the direction to do it wisely.
E
Execution
Plans are only as good as what you do with them. We make sure strategies turn into action, so you see real results, not just pretty presentations.
E
Execution
Plans are only as good as what you do with them. We make sure strategies turn into action, so you see real results, not just pretty presentations.
Our Values
Scaling businesses with values that actually mean something
From the way we support clients to how we build strategies, our values guide us at every step. Together, they form SCALE — because scaling your business is exactly what we’re here to do.
S
Support
We’ve got your back. From day one to long after your launch, we’re here with guidance, encouragement, and solutions so you never feel like you’re doing it alone.
C
Clarity
No jargon, no overcomplication. We explain things in plain language and create simple steps that make sense, so you always know what’s happening and why.
A
Adaptability
Business is never one-size-fits-all. We flex and adjust strategies to fit your unique challenges, your market, and your goals — keeping you ahead of the curve.
L
Leadership
We don’t just guide — we lead by example. With decades of experience, we give you the confidence to make bold moves and the direction to do it wisely.
E
Execution
Plans are only as good as what you do with them. We make sure strategies turn into action, so you see real results, not just pretty presentations.
KEY PERSONS
KEY PERSONS
Meet the strategists, builders, and storytellers behind the magic
The Strategist
Muhammad Azharuddin started his journey with a Bachelor’s in Commerce specializing in Audit & Accounting, followed by a Master’s in Economics from the same university and an MBA in Finance. With over 15 years of experience in financial strategy, transformations, and Big-4 consulting, his passion for optimizing capital efficiency and driving sustainable growth has led him to lead major initiatives across the GCC, including restructuring deals, venture launches, and financial system implementations in family-owned groups, public institutions, and startups.
SOCPA Certified (Since 2015)
MBA in Strategic Management and Finance
Master's in Economics
Bachelor’s in Audit & Accounting
Microsoft Certified Professional
Qualification
15+ years in business in industry, and big 4 consultancy
Worked with Middle East Fortune 500 companies on international expansion strategies
Guided local family businesses, startups and multinational from concept to launch, securing multi-million-dollar investments
Experience
Business strategy and growth planning
International market entry and expansion
Investor relations and fundraising
Leadership and organizational development
Area of Specialization
Muhammad Azharuddin started his journey with a Bachelor’s in Commerce specializing in Audit & Accounting, followed by a Master’s in Economics from the same university and an MBA in Finance. With over 15 years of experience in financial strategy, transformations, and Big-4 consulting, his passion for optimizing capital efficiency and driving sustainable growth has led him to lead major initiatives across the GCC, including restructuring deals, venture launches, and financial system implementations in family-owned groups, public institutions, and startups.
SOCPA Certified (Since 2015)
MBA in Strategic Management and Finance
Master's in Economics
Bachelor’s in Audit & Accounting
Microsoft Certified Professional
Qualification
15+ years in business in industry, and big 4 consultancy
Worked with Middle East Fortune 500 companies on international expansion strategies
Guided local family businesses, startups and multinational from concept to launch, securing multi-million-dollar investments
Experience
Business strategy and growth planning
International market entry and expansion
Investor relations and fundraising
Leadership and organizational development
Area of Specialization
KEY PERSONS
Meet the strategists, builders, and storytellers behind the magic
The Strategist
Muhammad Azharuddin started his journey with a Bachelor’s in Commerce specializing in Audit & Accounting, followed by a Master’s in Economics from the same university and an MBA in Finance. With over 15 years of experience in financial strategy, transformations, and Big-4 consulting, his passion for optimizing capital efficiency and driving sustainable growth has led him to lead major initiatives across the GCC, including restructuring deals, venture launches, and financial system implementations in family-owned groups, public institutions, and startups.
SOCPA Certified (Since 2015)
MBA in Strategic Management and Finance
Master's in Economics
Bachelor’s in Audit & Accounting
Microsoft Certified Professional
Qualification
15+ years in business in industry, and big 4 consultancy
Worked with Middle East Fortune 500 companies on international expansion strategies
Guided local family businesses, startups and multinational from concept to launch, securing multi-million-dollar investments
Experience
Business strategy and growth planning
International market entry and expansion
Investor relations and fundraising
Leadership and organizational development
Area of Specialization
Awards
Awards
Awards
Founder Achievement Recognition
we’ve earned for making business simpler, smarter, and more successful
2014-2018
Financial Controller - GCC Region Business Development
• Led SR 500M+ expansion across UAE, Oman, Qatar, and Egypt for a leading Saudi retail holding group. • Optimized capex cycle: budgeting, tenders, contracts, and reporting for data-driven sustainability. • Aligned strategies with GCC best practices, driving operational excellence in leasing and feasibility. • Established financial frameworks reinforcing discipline and scalability for family-owned enterprises.
2014-2018
Financial Controller - GCC Region Business Development
• Led SR 500M+ expansion across UAE, Oman, Qatar, and Egypt for a leading Saudi retail holding group. • Optimized capex cycle: budgeting, tenders, contracts, and reporting for data-driven sustainability. • Aligned strategies with GCC best practices, driving operational excellence in leasing and feasibility. • Established financial frameworks reinforcing discipline and scalability for family-owned enterprises.
2014-2018
Financial Controller - GCC Region Business Development
• Led SR 500M+ expansion across UAE, Oman, Qatar, and Egypt for a leading Saudi retail holding group. • Optimized capex cycle: budgeting, tenders, contracts, and reporting for data-driven sustainability. • Aligned strategies with GCC best practices, driving operational excellence in leasing and feasibility. • Established financial frameworks reinforcing discipline and scalability for family-owned enterprises.
2019-2020
IPO Compliance Architect – Nationwide Asset Valuation Lead
• Directed verification for 270+ locations at a major Saudi retailer, prepping for IPO under Deloitte mandate. • Overcame logistics/timeline hurdles with a 45-person team, leveraging off-peak resources for cost efficiency. • Delivered on-time auditor concurrence, transforming bottlenecks into seamless execution. • Ensured 100% reporting accuracy, enabling strategic growth amid tight deadlines.
2019-2020
IPO Compliance Architect – Nationwide Asset Valuation Lead
• Directed verification for 270+ locations at a major Saudi retailer, prepping for IPO under Deloitte mandate. • Overcame logistics/timeline hurdles with a 45-person team, leveraging off-peak resources for cost efficiency. • Delivered on-time auditor concurrence, transforming bottlenecks into seamless execution. • Ensured 100% reporting accuracy, enabling strategic growth amid tight deadlines.
2019-2020
IPO Compliance Architect – Nationwide Asset Valuation Lead
• Directed verification for 270+ locations at a major Saudi retailer, prepping for IPO under Deloitte mandate. • Overcame logistics/timeline hurdles with a 45-person team, leveraging off-peak resources for cost efficiency. • Delivered on-time auditor concurrence, transforming bottlenecks into seamless execution. • Ensured 100% reporting accuracy, enabling strategic growth amid tight deadlines.
2021-2022
Finance Business Excellence Lead – Vision 2030 Initiative
• Developed policy manuals for 5 divisions at a premier Saudi public investment fund (PIF). • Collaborated with global SMEs to align deliverables with strategic objectives and SWF standards. • Embedded governance/compliance for sustainable operations, supporting Riyadh HQ rollout. • Drove high-quality execution, blending on-ground teams with Deloitte expertise.
2021-2022
Finance Business Excellence Lead – Vision 2030 Initiative
• Developed policy manuals for 5 divisions at a premier Saudi public investment fund (PIF). • Collaborated with global SMEs to align deliverables with strategic objectives and SWF standards. • Embedded governance/compliance for sustainable operations, supporting Riyadh HQ rollout. • Drove high-quality execution, blending on-ground teams with Deloitte expertise.
2021-2022
Finance Business Excellence Lead – Vision 2030 Initiative
• Developed policy manuals for 5 divisions at a premier Saudi public investment fund (PIF). • Collaborated with global SMEs to align deliverables with strategic objectives and SWF standards. • Embedded governance/compliance for sustainable operations, supporting Riyadh HQ rollout. • Drove high-quality execution, blending on-ground teams with Deloitte expertise.
2022
PMO Lead – Lubricants Vertical Finance Transformation
• Oversaw IPO readiness for a key Saudi energy corporation’s division, including carveouts and ERP migration. • Conducted GAP assessments, policy development, and cybersecurity evals for CMA compliance. • Coordinated cross-Big 4 teams, ensuring end-to-end financial record accuracy. • Laid foundations for scalable governance, unlocking IPO success in a volatile sector.
2022
PMO Lead – Lubricants Vertical Finance Transformation
• Oversaw IPO readiness for a key Saudi energy corporation’s division, including carveouts and ERP migration. • Conducted GAP assessments, policy development, and cybersecurity evals for CMA compliance. • Coordinated cross-Big 4 teams, ensuring end-to-end financial record accuracy. • Laid foundations for scalable governance, unlocking IPO success in a volatile sector.
2022
PMO Lead – Lubricants Vertical Finance Transformation
• Oversaw IPO readiness for a key Saudi energy corporation’s division, including carveouts and ERP migration. • Conducted GAP assessments, policy development, and cybersecurity evals for CMA compliance. • Coordinated cross-Big 4 teams, ensuring end-to-end financial record accuracy. • Laid foundations for scalable governance, unlocking IPO success in a volatile sector.
Career
Career
Careers that let you grow while helping businesses grow
Career
Careers that let you grow while helping businesses grow
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Phone
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed